LAST UPDATED: FEBRUARY 1, 2026
Assetra Privacy Policy
At Assetra Property Management, protecting your personal data is at the heart of our operations. We are committed to transparency and integrity, ensuring that the information you share with us is handled with professional care and in full compliance with New Jersey property regulations. This policy outlines our standards for data collection and usage, providing a secure foundation for our owners, tenants, and visitors.
1. Data Collection
Assetra Property Management collects personal information that you voluntarily provide to us when you express an interest in obtaining information about our services or properties. The information we collect depends on the context of your interactions and may include:
• Contact data: Including your name, email address, phone number, and mailing address.
• Property Information: Specifics regarding properties you own or manage, necessary for specialized management plans.
• Professional Details: Information provided during tenant screenings or service inquiries.
• Usage Data: Information collected automatically about how you visit and interact with our website.
We use this data to provide localized property management expertise, ensuring timely communication and NJ compliance for all property owner assets.
2. Data Usage
We utilize the collected information to deliver and enhance our property management services. This includes processing tenant applications, managing rent collection and financial distributions, coordinating maintenance requests, and verifying NJ compliance standards. Additionally, we use your data to maintain the security of our owner portals, prevent fraudulent activity, and communicate essential business updates such as lease renewals or legal notices. Our data usage is strictly governed by the commitment to transparency and operational excellence that defines Assetra Property Management.
3. Data Sharing
Assetra Property Management respects your privacy and does not sell, rent, or trade your personal information to third parties for marketing purposes. We share personal data only with trusted service providers who assist in our property management business operations, such as maintenance contractors, financial software processors, and legal counsel. Additionally, we may disclose information to regulatory authorities or law enforcement if required by NJ state law, court order, or to protect the safety and legal rights of our clients, residents, and the public.
4. User Rights
You have the right to access, update, or delete the personal information we hold about you. Depending on your location and applicable law, you may also have the right to restrict processing, object to data usage, and request data portability. To exercise any of these rights, please contact our data privacy officer at the information provided below. We process all legitimate requests within 30 days and will verify your identity before fulfilling such requests to ensure data security.
5. Cookies and Tracking Technologies
Assetra Property Management uses cookies and similar tracking technologies to track activity on our digital platforms and store specific information to enhance your experience. These files, which include anonymous unique identifiers, allow us to analyze site traffic, remember your preferences, and optimize our property management tools. We may also use web beacons and scripts to improve our security measures. You can manage your cookie preferences through your browser settings; however, disabling certain cookies may limit your access to specific features of our website and resident portals.
6. Data Security Measures
Assetra Property Management employs robust technical and organizational security protocols to protect your personal data from unauthorized access, accidental loss, or misuse. We utilize secure socket layer (SSL) encryption, advanced firewalls, and encrypted data storage to safeguard sensitive information during transmission and at rest. Access to personal information is strictly restricted to employees, contractors, and agents who require access to perform their specific business functions. While we strive to maintain the highest security standards, we acknowledge that no electronic storage method can be guaranteed 100% secure, and we evaluate our security posture continuously to adapt to evolving threats.
7. Third-Party Links
The Site may contain links to external websites that are not operated by Assetra Property Management. Please be advised that we have no control over the content or practices of these secondary sites, and cannot accept responsibility or liability for their respective privacy policies. We strongly encourage you to review the privacy policy and terms of service of any third-party link you visit through our platform to understand how they may process your information.
8. Policy Changes
Assetra Property Management reserves the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated policy on our website. We will notify our users of significant changes by updating the "Last Updated" date at the top of this policy or via direct communication where appropriate. We encourage you to review this page periodically to stay informed about our data protection practices. Your continued use of our services following any modifications constitutes your acceptance of the revised Privacy Policy.